Artikel om Sejfo på Visual Components hemsida
From guesswork to clarity
For SEJFO, selling automation used to mean picking the lesser of two problems. Go deep with CAD and lose the customer in technical detail. Stay high-level in PowerPoint and leave them guessing what the actual solution looked like.
“We either got really deep into details, as you do with CAD, or we got really just an overview with a square for this process and a square for that process, and a robot arm in the middle.”
Erik Andersen, Technical Sales / Concept Developer at SEJFO Group.
When the visuals are vague, so is the customer’s understanding. People with different backgrounds walked away from the same presentation with completely different ideas of what they’d actually be getting.
“It was very much up to the background of the customers. If we were talking to a young person or a more experienced person, they had different ways of visualizing in their minds what we were presenting. It was unclear communication. It was very much up to the interpretation of the customer.”
Erik Andersen, Technical Sales / Concept Developer at SEJFO Group.
“The old guard could understand 2D drawings, but the new up-and-coming engineers need to see it in 3D.”
Karl Ingström, Director of Sales at SEJFO Group.
The old tools couldn’t be kept up. SEJFO needed a way to present automation solutions that were fast, accurate, and easy for everyone to understand — customers and colleagues alike.