{"id":10422,"date":"2026-10-19T07:08:38","date_gmt":"2026-10-19T05:08:38","guid":{"rendered":"https:\/\/www.sejfo.se\/?p=10422"},"modified":"2026-10-19T08:12:34","modified_gmt":"2026-10-19T06:12:34","slug":"sejfo-transforms-automation-sales-with-visual-components-simulation","status":"publish","type":"post","link":"https:\/\/www.sejfo.se\/en\/sejfo-transforms-automation-sales-with-visual-components-simulation\/","title":{"rendered":"SEJFO transforms automation sales with Visual Components simulation"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-10422_cfcb55-25 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10422_cfcb55-25 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10422_cfcb55-25\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.kadence-column10422_395aeb-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10422_395aeb-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column10422_395aeb-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10422_395aeb-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10422_395aeb-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column10422_395aeb-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10422_395aeb-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10422_395aeb-1b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading10422_097596-cd, .wp-block-kadence-advancedheading.kt-adv-heading10422_097596-cd[data-kb-block=\"kb-adv-heading10422_097596-cd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10422_097596-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10422_097596-cd[data-kb-block=\"kb-adv-heading10422_097596-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10422_097596-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10422_097596-cd[data-kb-block=\"kb-adv-heading10422_097596-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading10422_097596-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10422_097596-cd\">Artikel om Sejfo p\u00e5 Visual Components hemsida<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.visualcomponents.com\/case-studies\/sejfo-transforms-automation-sales-with-visual-components-simulation\" target=\"_blank\" rel=\"noopener\">https:\/\/www.visualcomponents.com\/case-studies\/sejfo-transforms-automation-sales-with-visual-components-simulation<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10422_846d20-ba .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10422_846d20-ba .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10422_846d20-ba\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10422_b48785-e8, .wp-block-kadence-advancedheading.kt-adv-heading10422_b48785-e8[data-kb-block=\"kb-adv-heading10422_b48785-e8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10422_b48785-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10422_b48785-e8[data-kb-block=\"kb-adv-heading10422_b48785-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10422_b48785-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10422_b48785-e8[data-kb-block=\"kb-adv-heading10422_b48785-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading10422_b48785-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10422_b48785-e8\">From guesswork to clarity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For SEJFO, selling automation used to mean picking the lesser of two problems. Go deep with CAD and lose the customer in technical detail. Stay high-level in PowerPoint and leave them guessing what the actual solution looked like.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe either got really deep into details, as you do with CAD, or we got really just an overview with a square for this process and a square for that process, and a robot arm in the middle.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erik Andersen,\u00a0Technical Sales \/ Concept Developer\u00a0at SEJFO Group.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">When the visuals are vague, so is the customer\u2019s understanding. People with different backgrounds walked away from the same presentation with completely different ideas of what they\u2019d actually be getting.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt was very much up to the background of the customers. If we were talking to a young person or a more experienced person, they had different ways of visualizing in their minds what we were presenting. It was unclear communication. It was very much up to the interpretation of the customer.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erik Andersen,\u00a0Technical Sales \/ Concept Developer\u00a0at SEJFO Group.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe old guard could understand 2D drawings, but the new up-and-coming engineers need to see it in 3D.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karl Ingstr\u00f6m, Director of Sales at SEJFO Group.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The old tools couldn\u2019t be kept up. SEJFO needed a way to present automation solutions that were fast, accurate, and easy for everyone to understand \u2014 customers and colleagues alike.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns10422_eae4aa-c2{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns10422_eae4aa-c2 .kt-button{font-weight:normal;font-style:normal;}.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns10422_eae4aa-c2 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns10422_eae4aa-c2\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn10422_086235-4e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn10422_086235-4e.kb-button{border-top-left-radius:294px;border-top-right-radius:294px;border-bottom-right-radius:294px;border-bottom-left-radius:294px;padding:var(--kb-btn-padding);margin:var(--kb-btn-margin);box-shadow:none;}.wp-block-kadence-advancedbtn .kb-btn10422_086235-4e.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn10422_086235-4e.kb-button:focus{box-shadow:var(--kb-btn-shadow-hover, none);}<\/style><a class=\"kb-button kt-button button kb-btn10422_086235-4e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.visualcomponents.com\/case-studies\/sejfo-transforms-automation-sales-with-visual-components-simulation\/\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">L\u00e4s mer<\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10422_9a5c9e-b1 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10422_9a5c9e-b1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10422_9a5c9e-b1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SEJFO transforms automation sales with Visual Components simulation\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/MR8hrG7cQHs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artikel om Sejfo p\u00e5 Visual Components hemsida https:\/\/www.visualcomponents.com\/case-studies\/sejfo-transforms-automation-sales-with-visual-components-simulation From guesswork to clarity For SEJFO, selling automation used to mean picking&#8230;<\/p>","protected":false},"author":13,"featured_media":10433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[303],"tags":[],"class_list":["post-10422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"taxonomy_info":{"category":[{"value":303,"label":"Artikel"}]},"featured_image_src_large":["https:\/\/www.sejfo.se\/wp-content\/uploads\/2026\/10\/SEJFO_customer_case_hero-1024x576.png",1024,576,true],"author_info":{"display_name":"Andreas Wetter","author_link":"https:\/\/www.sejfo.se\/en\/author\/andreas-wetter\/"},"comment_info":0,"category_info":[{"term_id":303,"name":"Artikel","slug":"artikel","term_group":0,"term_taxonomy_id":303,"taxonomy":"category","description":"","parent":0,"count":4,"filter":"raw","cat_ID":303,"category_count":4,"category_description":"","cat_name":"Artikel","category_nicename":"artikel","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/posts\/10422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/comments?post=10422"}],"version-history":[{"count":9,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/posts\/10422\/revisions"}],"predecessor-version":[{"id":10437,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/posts\/10422\/revisions\/10437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/media\/10433"}],"wp:attachment":[{"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/media?parent=10422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/categories?post=10422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sejfo.se\/en\/wp-json\/wp\/v2\/tags?post=10422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}